Cécred Hydrating Shampoo

Cécred Hydrating Shampoo from The Foundation Collection is a moisturising shampoo designed to cleanse while respecting the hair’s natural balance. Founded by Beyoncé in 2024, Cécred approaches haircare as a ritual, drawing inspiration from the Houston salon run by her mother, Tina Knowles. At the centre of the 236ml formula is the patent-pending Bioactive Keratin Ferment. A blend of fermented keratin and honey provides protein support for hair prone to breakage, while cationic hyaluronic acid helps retain moisture within the hair shaft. The African Oil Blend of baobab, moringa and black seed oils supports flexibility and natural shine. Free from silicones, SLS/SLES, phthalates and parabens, it cleanses without leaving hair feeling stripped. Its high-slip texture also helps curly and textured hair detangle more easily in the shower. Temple Oud balances oud and sandalwood with warm musk, jasmine and vetiver. Suitable for coloured and keratin-treated hair, as well as natural-hair wigs, Cécred Hydrating Shampoo is massaged into wet scalp before rinsing. Not widely available on Turkish retail shelves, Cécred is offered at sutore with an authenticity guarantee. A considered start to a more attentive cleansing ritual.